IKEA: How Do They Really Do It?

  • Genre: Documentary
  • Run time: 45 min
  • Premiere: 2022. October 16.

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

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Directing

Steven Prior

Director

Production

Harriet Scott

Executive Producer

Ben Algar

Producer

Directing

Steven Prior

Director

Production

Harriet Scott

Executive Producer

Ben Algar

Producer